“We should catch up soon.”
Nobody stopped caring. The feed got loud, the group chat went quiet, and “soon” never got a date. So we gave it one. Every Wednesday, your people each record five minutes about their week, just for the group.
iOS & Android
100,000+ people already waffling
Your phone, last week. Roughly.
You saw a lot. Way more was left unsaid.Not your fault. Those apps got very good at being about everybody else.
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Cook
Hit record and ramble about your week. No script, no filters.
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Serve
Send it to your group. Nobody else ever sees it.
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Eat
Watch theirs whenever suits. React, reply, feel caught up.
Five minutes, tops.No calls to schedule. No time-zone maths.
We started Wednesday Waffles because we were tired of social apps making us feel further from our friends.
The apps that used to be for keeping up with your people turned into entertainment made by strangers. It’s good entertainment. But it crowded out the thing we came for. We could tell you what someone we’d never met had for lunch, and not how our best friends were doing.
Meanwhile every group chat we were in said “we should catch up soon,” and meant it, and didn’t.
The fix isn’t our idea. Groups of friends were already doing it: every Wednesday, each of them sends the others a short video about their week. They call it a Wednesday Waffle. We built the app we wanted for it.
What We Believe
1/ “Soon” needs a date.
Good intentions don’t catch anyone up. A standing Wednesday does.
2/ A face beats a feed.
Five unedited minutes of someone you love tells you more than a year of their posts.
3/ A small room beats a big stage.
Your group, and only your group. No followers, no strangers, nobody to perform for.
4/ Your phone should give you your friends, then let you go.
Watch when you can. Close the app knowing how everyone’s doing. That’s the whole point.
5/ Showing up beats showing off.
Friendship isn’t a performance. It’s turning up, week after week, with whatever kind of week you had.
So give it a go. Your first Waffle doesn’t have to wait for Wednesday.
Make my Waffle DebutFollowers.xls0 KBSheet of strangersThe Algorithm.app0 KBUninvited guestFilters.zip0 KBYour face is fineAds (847 items)0 KBFolder of noise
4 items · everything the app doesn’t have
100,000+ people already waffling all over the world.
Waffler Quotes
“Me and my friends do this and it’s made it where we see each other in person more.”— Paris J.
“As an introvert, this is perfect. I can share at my own pace, watch when I want, and still feel deeply connected.”— Liam K.
“My family started using Wednesday Waffles after my kids moved across the country. Now we feel closer than when we lived in the same city.”— Margaret T.
